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"C2B: Motivating Consumer-to-Business Transactions Through Environmental Appeals"Norris, J. Ian, John Peloza, and Alexis Allen. “C2B: Motivating Consumer-to-Business Transactions Through Environmental Appeals.” Journal of the Association for Consumer Research 5, no.1 (2020): 56-69.
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“Music is Awesome: Influences of Affect, Personality, and Preference on Experienced Awe”J. Ian Norris, Jana Hackathorn, and Leanne Pilgrim. Journal of Consumer Behaviour 16, no. 5 (2017): 442-451. Accessed March 14, 2019.
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"What Do We Really Need? Goals and Values, Security, and the Perception of Consumer Necessity"Norris, J.I., Williams, C.E. Psychology and Marketing, 33/2 (2016). 73-81.
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“Following the Best Team or Being the Best Fan? Implications Of Maximizing Tendency For Fan Identification And Sport Marketing Strategy,”Ian J. Norris , Daniel L. Wann, and Ryan Zapalac . Journal of Consumer Marketing, 32 (2015). 157-166
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“Practice-Based Evidence: An ‘Experimental’ Approach to the Theory-Practice Gap in Management”Brandon Randolph-Seng, and J. Ian Norris. Journal of Management Research, 15(2015). 34-42.
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"Well-Being and Self-Wants"Norris, J. Ian, and Amie R. McKibban. Encyclopedia of Quality of Life and Well-Being Research, 2014. 7070-7073.