November's reference book of the month is Consumer culture : a reference handbook. The description provided below is from Amazon:



An engrossing review of the development of global consumerism and its impact on sociological issues.


• Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such as Ralph Nader and Florence Kelley; and more

• Statistics on U.S. and global consumption trends including clustering and segmentation in patterns of consumption; the growth of franchises and malls; shopping behavior by age, ethnicity, and geographical location; and environmental effects such as those due to garbage production



                                                                                 

~ Recommended for students majoring in Economics and Sociology~

Cover Art Consumer Culture by Douglas J. Goodman; Mirelle Cohen; Mildred Vasan (Editor)
ISBN: 1576079759
Publication Date: 2003-11-17