Reference Book of the Month: Consumer culture : a reference handbook
by Unknown User on 2019-11-04T09:00:00-05:00 | 0 CommentsNovember's reference book of the month is Consumer culture : a reference handbook. The description provided below is from Amazon:
An engrossing review of the development of global consumerism and its impact on sociological issues.
• Capsule biographies of key individuals, such as Aaron Montgomery Ward, who pioneered the modern catalog, and Ray Kroc, founder of McDonald's; important figures in advertising, such as Helen Rosen Woodward; leaders in the consumer protection movement, such as Ralph Nader and Florence Kelley; and more
• Statistics on U.S. and global consumption trends including clustering and segmentation in patterns of consumption; the growth of franchises and malls; shopping behavior by age, ethnicity, and geographical location; and environmental effects such as those due to garbage production
~ Recommended for students majoring in Economics and Sociology~
Consumer Culture by
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